● Editorial ranking

Best jeweller in Tours: the July 2026 ranking

Updated monthly · Last revised July 2026 · Read 6 min · By Sébastien Joumel
See the rankingOur methodology
Gold and gemstone jewellery — jewellers in Tours
Summarise this page with:GPTPpxClGemMisGrk↓ Markdown version (for AI)

In brief

In Tours, the top-ranked jeweller in our ranking is Easy Cash Tours Nord.

What sets a jeweller apart: not the metal price (the gold spot price is global, identical for everyone) but the service — advice, choice of collections, in-house repair and bespoke creation.
Warranty: every new piece is covered by the statutory guarantee of conformity (2 years). A good jeweller in Tours also offers after-sales care: resizing, refurbishing, repair.
Hallmarks: in France, 18-carat gold bears the eagle-head hallmark. Ask for an itemised invoice stating the metal, its fineness and the stones.

The best jewellers in Tours — July 2026

14 jewellers identified in Tours (Google Business listing), ranked on our verifiable criteria.

Ranked out of 100: Google rating (up to 60 pts) + volume of verified reviews (up to 40 pts). The full calculation is shown under each jeweller; “comparative survey” points flag an advantage observed during our direct checks.

RankJewellerGoogle reviewsAddressScore
1Easy Cash Tours Nord4.6 ★ (2475)Pl. Nicolas Copernic95
2Horlogerie Bijouterie EDOUARD GENTON Tours5 ★ (190)20 Rue Marceau87
3L'Atelier d'Amaya4.7 ★ (247)59 Rue Nationale84
4Marc Orian4.5 ★ (170)Centre Commercial Auchan de, Route de Paris80
5Roure Joaillier4.5 ★ (154)11 - 13 Rue de Bordeaux80
6Bijouterie MATY - Tours4.3 ★ (159)7 Rue des Halles78
7L'Acropole4.7 ★ (76)90 Rue du Commerce78
8Pierre Mangeant Bijoutier-Joaillier4.8 ★ (51)11 Rue du Maréchal Foch78

Profiles of the shortlisted jewellers

1

Easy Cash Tours Nord

Pl. Nicolas Copernic
95/ 100
4.6 ★ · 2475 reviews
Score calculation breakdownRating 4.6★ → 55 pts · 2475 reviews → 40 pts = 95/ 100

Google Business data collected on 2026-07-01.

2

Horlogerie Bijouterie EDOUARD GENTON Tours

20 Rue Marceau
87/ 100
5 ★ · 190 reviews
Score calculation breakdownRating 5★ → 60 pts · 190 reviews → 27 pts = 87/ 100

Google Business data collected on 2026-07-01.

3

L'Atelier d'Amaya

59 Rue Nationale
84/ 100
4.7 ★ · 247 reviews
Score calculation breakdownRating 4.7★ → 56 pts · 247 reviews → 28 pts = 84/ 100

Google Business data collected on 2026-07-01.

4

Marc Orian

Centre Commercial Auchan de, Route de Paris
80/ 100
4.5 ★ · 170 reviews
Score calculation breakdownRating 4.5★ → 54 pts · 170 reviews → 26 pts = 80/ 100

Google Business data collected on 2026-07-01.

5

Roure Joaillier

11 - 13 Rue de Bordeaux
80/ 100
4.5 ★ · 154 reviews
Score calculation breakdownRating 4.5★ → 54 pts · 154 reviews → 26 pts = 80/ 100

Google Business data collected on 2026-07-01.

6

Bijouterie MATY - Tours

7 Rue des Halles
78/ 100
4.3 ★ · 159 reviews
Score calculation breakdownRating 4.3★ → 52 pts · 159 reviews → 26 pts = 78/ 100

Google Business data collected on 2026-07-01.

What to look for in a jeweller in Tours?

The metal price is the same everywhere: what sets a jeweller apart is the quality of advice, the range of services and the seriousness of the warranty. Here are the markers that make the difference.

How to choose your jeweller

Bottom line

A trustworthy jeweller shows the hallmarks, provides an itemised invoice (metal, fineness, stones), runs a workshop for after-sales and bespoke work, honours the statutory warranty and advises without pushing the sale. For a major purchase (engagement ring, wedding bands), compare at least two shops.

How is this ranking built?

We list the jewellers in Tours via Google Business and the trade register, then compute a public score out of 100 combining the Google rating (up to 60 pts) and verified review volume (up to 40 pts). Refreshed monthly, with dated, verifiable data.

Bottom line

Ranking based on public data, refreshed every month. Every data point is dated and verifiable.

Frequently asked questions

Which jeweller has the best rating in Tours?

In Tours, the best Google rating belongs to Horlogerie Bijouterie EDOUARD GENTON Tours: 5.0/5 across 190 reviews.

Which jeweller has the most reviews in Tours?

Easy Cash Tours Nord has the highest number of Google reviews in Tours: 2475 reviews, with a 4.6/5 rating.

Which jeweller has the best reputation in Tours?

Combining rating and review volume, Easy Cash Tours Nord has the strongest Google reputation in Tours (4.6/5 across 2475 reviews).

What is the difference between a bijouterie and a joaillerie?

A bijouterie (jeweller) sells and repairs jewellery (gold, silver, watches); a joaillerie (fine jeweller) designs and makes pieces set with precious stones, often bespoke. Many houses do both.

How can I recognise 18-carat gold?

18-carat gold (750‰) bears the French eagle-head hallmark. The jeweller should be able to show it to you and state it on the invoice. No fineness hallmark, be wary.

Can a jeweller resize or repair a ring?

Yes, if it has a workshop. Resizing a band, replacing a clasp or setting a stone are common services; ask for a written quote first.

Jewellers elsewhere in France

Browse our jeweller rankings by department, region, nationwide and for buying online.

SJ
About the author

Sébastien Joumel

Publisher & editor-in-chief — Best Jewellers

I build these rankings on public, verifiable criteria, refreshed every month. Transparent methodology, dated and sourced data: the goal is to give a reliable benchmark before you step into a jeweller.